![]() If a visitor was on your site and started a session, you can send some additional events from the server and attach them to that session. Not initiate new sessions or create new users/visitors. However, it is designed to enrich the data you have collected on a website. It is designed to send data from your server (e.g., CRM) to Google Analytics 4. Measurement protocol (MP) is one of the ways how you can send data to GA4. You are using Measurement Protocol incorrectly You can also read the blog post about “not set” here. Some things can be fixed, and some happen for no apparent reason. This part is a bit painful and irritating. But in that case, keep in mind that Unassigned will remain in the default group.īut what if most of your Unassigned traffic is (not set)? If possible, try to use values that GA4 automatically recognizes.Īlternatively, you can create custom channel groups in GA4 that can recognize your custom UTM values. So always keep an eye on the list of rules from this documentation. If you use one of these, your email marketing campaign traffic will be assigned to the “Email” default channel group. The correct utm_medium values for email marketing campaigns are “email”, “e-mail”, “e_mail”, “e mail”. Neither “em” nor “mail” will be recognized by GA4 thus, you will have unassigned. Instead of using, for example, utm_medium=email, they use utm_medium=em, or utm_medium=mail, etc. ![]() However, sometimes, I see companies tagging their marketing campaigns with UTM parameters that are just incorrect. Unfortunately, GA4 does not know to which channel group to add it, thus, such traffic is displayed as Unassigned.īut this is normal to me. Your UTM parameters are not following Google’s rulesįor example, if you offer many free e-books as I do, you might want to track if people click links in your e-books. This will show you all Source/Medium values that remained Unassigned.Īnd now, let’s take a look at the reasons (and possible solutions) for the Unassigned traffic. Then in the search field above the table, enter Unassigned and hit Enter on your keyboard. Click the Plus icon in the table and add the Session Source/Medium dimension. The first step is to identify what kind of traffic is treated as unassigned. If you see Unassigned there, then keep reading the guide. The default dimension in that report is Default Channel Group. So if you don’t see an Acquisition section on the left sidebar, just keep clicking and looking for a report that is related to Traffic Acquisition. Since GA4 allows us to customize standard reports, your left sidebar might look different. In Google Analytics 4, go to Reports > Acquisition > Traffic Acquisition. How to identify what kind of traffic is displayed as Unassigned? I want to emphasize that not all situations have known solutions (at least right now). Let’s look at various situations of why you might get Unassigned in GA4 and possible solutions. Now we are a bit familiar with the concept of the default channel group. Click this link and scroll down to the section about “Channels for manual traffic”.īut if a traffic source (its medium, source, or another dimension) is not covered by those rules, the Default Channel Group will Unassigned (because Google Analytics 4 does not know to which group should that traffic source be assigned). For example, if a visitor comes from a known social media site and utm_medium contains “cpc”, that will be added to Paid Social. Both of these traffic sources will be added to an Organic Search default channel group.Ĭurrently, there are 18 default channel groups:Īnd there are fixed rules for how Google assigns a particular traffic source to one of these groups. Google Analytics 4 can group various traffic sources into larger buckets that give you a general overview of which channels perform the best for your company.įor example, you might have the traffic coming from Bing organic search and Google organic search. What is Unassigned in Google Analytics 4?įirst, we need to take a brief look at Default Channel Group. If you prefer video content, here’s a tutorial from my Youtube channel. It might be related to reporting identity Data has not been fully processed by GA4 yet Streaming events from other platforms to GA4 ![]()
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